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The Institute for Luxury Home Marketing
Member of the Institute for Luxury Home Marketing

About the Institute

The Institute for Luxury Home Marketing is the premier independent authority in training and certifying real estate professionals in the art of handling exceptional properties.

We exist to help buyers and sellers of high-end homes find quality real estate professionals who have been uniquely trained to handle upper-tier properties. To accomplish this goal, The Institute has four key areas of focus:

  • Education
    The Certified Luxury Home Marketing Specialist designation training, which all members receive, helps agents analyze the luxury home market, identify trends and strategies within that market, define consumer needs and expectations, and build skills and improve service--thus creating satisfied customers whose real estate goals are accomplished.
  • Research
    The Institute provides its members with access to the knowlege and information needed to be successful in an ever-changing market by supplying luxury home market data as well as primary and secondary research information on the demographic and psychographic characteristics of affluent buyers and sellers.
  • Branding
    The Institute is positioned as the foremost resource for affluent consumers who wish to identify sales professionals with credibility and special competencies in the upper-tier market. Members of The Institute enjoy high-visibility with buyers and sellers of luxury homes.
  • Membership
    An international membership base ensures a strong network of knowledgeable sales professionals who specialize in the luxury market. You can find our luxury specialists around the world.

By remaining focused on these four key areas, The Institute helps ensure that its members have the tools and information needed to achieve your goals.

History

The Institute was created in response to the growing need for real estate agent training and certification in the luxury home field.

Founder Laurie Moore-Moore has an extensive background in the luxury home market. She has helped develop luxury home training programs for franchise organizations such as RE/MAX, Coldwell Banker PREVIEWS®, and Century 21 Fine Homes and Estates®, and has now focused her expertise and finesse into providing a reliable international resource of highly-trained professionals for buyers and sellers of luxury homes.

Laurie's book, "Rich Buyer, Rich Seller: The Real Estate Agent's Guide to Marketing Luxury Homes, is in demand by agents, managers, and broker-owners, who work in the upper tier. Laurie has served as an industry speaker, consultant, and writer; co-founded REAL Trends, a popular source for industry information; sold real estate; managed a large real estate office; and managed two divisions of one of the nation's largest brokerage firms. She was recently named one of the TEN people having the most influence on the real estate industry in the last 25 years by the Real Estate Intelligence Report. Her experience is reflected in The Institute's training and other services for upper tier sales associates.

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The Institute for Luxury Home Marketing
Council of Residential Specialists.
 The e-PRO® certification is available to NAR members through a revolutionary training program that is presented entirely online and certifies real estate brokers as Internet Professionals
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Briarcroft Bayou Woods Afton Oaks CITY OF BellairE West Houston 77004
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Broad Oaks Hedwig Village Avalon Place Boulevard Oaks Parkway Villages 77006
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Durrett Place Villas Hunters Creek Village Crestwood Braeswood Royal Oaks 77008
Huisache Acres Hunterwood HigHland Village Edgemont Windsor Park Lakes 77009
Lamar Terrace Hunters Grove Hyde Park Evergreen Plaza   77019
Pine Shadows Indian Trails Oak Estates Meyerland Southwest 77024
St. George Place Longwoods River Oaks Rice Court Sweetwater 77027
Tanglewood Memorial Drive Manor River Oaks Country Club Estate Southdale Telfair 77056
Tanglelane Pine Shadows River Oaks Tall Timbers Southampton   77057
Stablewood Estates Piney Point Estates   Southside Place Northwest 77079
Villas at Tanglewood Cove Piney Point Village Royden Oaks Sunset Terrace Rock Creek 77098
West Oaks Sandalwood   Teas Garden Vintage Lakes 77401
Westhaven Estates Sherwood Forest   West University Place    
  Spring Valley        
  Willowick LA Condos     Los Angeles Condominiums

 

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Grand Lakes Coles Crossing Spring Lakes Greatwood Silver Lakes Summerwood
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